With the advent of the web 2.0, the traditional approach to funding (i.e. getting cash with or without something in return) is not as relevant as before. Social media has redefined many traditional business processes, giving rise to a whole new set of possibilities when it comes to securing funding for your project. You now have easier and quicker access to money, talent, customers, etc. while retaining control of your business. In this section, we will explore other non-traditional ways of funding your global company.