Similarly to crowdfunding, crowdsourcing involves obtaining needed services, ideas, or content by soliciting contributions form a large group of people, especially from the online community rather than from traditional employees or suppliers. Although not a direct source of cash, crowdsourcing can be used to complete necessary tasks in your business cheaper and with a broader pool of skills, talent, opinions etc. It gives you access to people all over the world who have the skills and experience you are looking for. Don't ignore this advantage as it can put you in touch with some of the greatest talent out there.