When developing your website, consider different options for content management systems (e.g. WordPress, Joomla, DNN). Each system comes with its own pros and cons, and it's up to you to evaluate the usability of each and determine your personal preference. A good CMS will allow you to track your keywords, watch trends, analyze competitors, and much, much more. Choosing the right CMS for you is important as you need to be able to make changes to your website quickly and easily in response to the changing trends. You want a dynamic website, which will allow you to add pages, remove pages, and create new content regularly.