Before deciding that you need to pitch VCs with your new great application, your team should map out all possible sources of funding.
Startups have also become hot items and as a result most cities, states, and countries offer funding or incentives to make it easy to start a business.
Do some research on what funding sources may be available for your business (there are some useful links below):
US //www.sba.gov/content/search-business-loans-grants-and-financing //grants.gov/applicants/find_grant_opportunities.jsp
Canada //www.canadabusiness.ca/eng/82/ //www.cbo-eco.ca/en/index.cfm/guides/financial-support-science-and-technology/