Building a community starts with something much more than a social media presence. A real community isn't just limited to your customers and it isn't a place to try and sell people on your products.

A community is a group of people who share your mission and perspective. They have a sense of belonging and connection to you. The tools you use to empower them and fuel this feeling can take multiple forms.

What you want to focus on in this first section is defining objectives for your entire business, not just for SEO, social media, content, or marketing. Stay focused on the whole picture of what you want to do with your company.

From this we'll figure out the right message and how to get people to click with you.