You don't need to necessarily hire someone for each of these roles, just be aware that this is the kind of skill set that comprises an amazing community team. Don't worry if you aren't familiar with all areas:

• Community manager: Someone who can represent your company on social media, monitor, and manage the rest of your team who's on there as well.
• Design: Someone who can create any graphic assets that you need and make you look really good.


• Content: Someone who can write.


• SEO: Someone who loves research, analysis, keywords, and Google so that they can properly and effectively manage the optimization of all content.
• Email marketing: Someone who can design, develop, and coordinate email marketing campaigns to deliver the value your team is creating in relationship to your strategy.


• Outreach: Several someones who are developing relationships and helping to keep those people and your community involved in what you're doing (so that they can partake and benefit, too).