This Smart Guide will enable you and your organization to create your own Journey Map.

The first section, Data-Driven Personas, will help you understand the profile of your potential customers. We'll focus on eliminating assumptions during this stage.

The second section, Decoding Customer Stages, will help you establish a series of steps your customers go through.

The third section, Understanding Customer Goals, will help you solidify customer goals and objectives through different stages. Here, we'll focus on eliminating a linear approach to your customer experience.

The fourth section, Resource Allocation, will enable you to assign different skill sets (or find people who can help) to fill in all the different gaps you've uncovered so far.

The final section, Tracking And Refining Your Map, will enable you to track, refine, and improve your Journey Map.