This section will introduce you to the core elements of an effective Facebook page. Like any other aspect of building a community online, Facebook Pages rely heavily on creating social proof and trust.

For example, Coca-Cola does a great job creating a sense of community around their product page shown here:

Some of the core elements here are:

• A current promotions banner that features, happy, young customers as well as the company logo;
• The profile picture is of the core product;
• Their page description is factual and clear;
• The first 4 main boxes are of Photos, their likes (over 80m!!!), Events and Videos which give the sense that they care for it and update it often (remember communities are created around active and engaging brands).
• Finally the attention to detail in adding important dates to take advantage of Facebook's timeline feature along the right hand side give another kind of social proof - that this company is successful and had been busy building a community people are happy to be apart of for a very long time.

We'll explore all these elements and more and break down exactly how you can take advantage of them to build your community.