Optimize Your Banner Image

Your banner image is another great opportunity to convey your brand and product. Some of the best elements to include (that perform well generally are the same elements you might find in ads):

  • Attractive women
  • Young people
  • "Cool factor"
  • Exotic or dream locations (beaches, parties etc.)
  • The product
  • The founders (e.g. band members if it's a page for a band or the author if it's for a book)