Join Twitter with TV to drive conversations, boost engagement and encourage viewers to tune-in.

Hashtags

Choose and promote a single official hashtag. It should be clear but concise. The TV show Glee uses #glee to organize conversations around its episodes and stars.

Accounts

Your viewers may not know you're on Twitter. Display your hashtag or username on air to convert fans into followers.

Live-tweet

Live-tweeting during a show shapes and drives the Twitter conversation and gives your fans a reason to follow you.

Content

Use Twitter to amplify the reach of content, assets and campaigns you've created from other marketing channels. Many marketers add hashtags to their TV ads and feature these commercials on Twitter to extend the life of a 30-second spot.