It's easy to use Twitter to build a strong association between your business and relevant events.

Before the event

Identify a hashtag for the event. Promote it to start the conversation and let people know how they can participate.

During the event

Tweet compelling content from the event or include strong calls to action with hashtags. @marketo tweeted interesting insights from their virtual event.

After the event

Retweet positive feedback or continue the conversation and buzz with hashtags. Ask people to share their experience with the event and your brand. @marketo retweeted positive comments from their event.