Share your charter across your company so that everyone is on the same page. You may also want to further educate your team via a webinar, meeting or conference call. Consider these questions when educating and evangelizing across your organization:

• What are the benefits of using Twitter and how do you make these clear to employees?
• Who should educate your organization about Twitter?
• What is the best setting and context for delivering the information?
• How often do you need to update your team on new Twitter strategies and tactics?