Often overlooked as an important consideration in connection to SEO, but both owning and choosing the right domain name is something that you need to give forethought to.

Remember, you want the domain name of your website to appeal, not just to your human visitors, but to the crawl bots as well.
Consider the following:

• Unless your company name is an acronym, avoid using them

For instance, if your company name is Best's Sushi Tokyo, don't abbreviate it to bst.com when BestsSushiTokyo.com is both:

a) Not too long to remember - which make humans happy.
b) Includes the entire business name - which makes search engines happy.

• Be wary of using hyphens

Contrary to what you might think, hyphens between keywords in your domain do not make them easier for search engine bots to read. In fact, too many can damage your domain names credibility, not to mention how difficult they make your domain to type.

• Avoid Copyright Infringement

Sounds obvious enough, but you would be surprised how often this mistake is made. Check that the domain name you wish to use isn't going to lead you straight to court. Visit copyright.gov before you register.

• Consider adding keywords

Your domain name is a great place for a keyword or two, but again, provided that it doesn't make the domain name too long. If your company name is slightly abstract and doesn't actually tell you anything about what you do, consider adding one of your keywords i.e. company name is Big Corp, the domain name could be BigCorpBuilders.com.

Once you've chosen your domain name, register it! Wix currently offers .com, .org, .net,.biz, .co.uk and .info extensions.

For more information about purchasing Wix domains, click here.