Remember, there are literally millions and millions of website out there, all competing for recognition from search engines. It's good to know what you're up against!

There are also several tools that can help you determine the best keywords for your particular website. Google's Keyword Tool is free, while WordTracker requires pay. These tools take into account the popularity and competition of your keywords, so you're not wasting time and effort competing for a keyword that is so popular you simply will not rank the highest for.