How many times have you heard this: It's not the size that matters, but what you do with it. Well, when it comes to the relationship between SEO and your websites content, this happens to be true.
Text quantity is the number of words appearing on your webpage.
The minimum recommended number of words on your homepage is
approximately 400 - so make them count! The text needs to be of
quality, not just in terms of the distribution of keywords, but
also for informative and useful to your visitors. It's a fine
balancing act.
Take the time to write the homepage content on a Word doc and use
their word count tool to keep track of how much text you are
planning to add.
Finally, keep an eye on your keyword density!
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
Many experts recommend that your keywords density be roughly 3%, more than that and search engines might consider your text to be 'spammy'. Too little, and the keywords can become lost within the text. It's a bit of a balancing act.
Luckily, there are several tools you can use to keep track of this: the Wix SEO Monitoring Tool is one.