Below you will find some tips regarding how to optimize a
multilingual website so it is found on search results for multiple
languages. The instructions are written for a bilingual website but
they also apply to sites with three or more languages as well.
- Choose one language as the main language, which should be the
language of the site's home page. Our tips will help with both
languages in regards to SEO but will help the main language more
than the secondary.
- Search engines strongly recommend to only use one language per
page. Make sure not to include multiple languages within text on
the page, an image with file names, titles, and descriptions, and
keywords in more than one language.
- It is best to link each corresponding page instead of having
one universal link. For example, the About page in English should
link to the About page in Spanish, rather than the Home page in
Spanish. Instead of having a row of flags that appear on all pages
of the site and link to every language's Home page, it is better to
have a row of flag buttons that appear several times, one time per
page and link to the corresponding pages.
- To help build SEO power to each language separately, you should
consider adding external links from other websites that have the
same language. For example, a Spanish page on Wix is recommended to
only have links to exterior websites in Spanish.