H1 or Heading tag is quite literally the heading of your webpage, much like the heading of a newspaper article.
When someone enters your website, they will naturally notice the Heading before reading the content on the page. Search engine crawlers function the same way. When a search engine crawls a webpage its first action is to attempt to understand what the page is about. It does this by first reading the Heading tags.
Important points for writing your Heading:
You should only have one H1 Heading per webpage.
There is no specific size requirement for H1 text. There are 3 factors that affect H1 status:
1) Size of the title's font (bigger = more important)
2) Position on the page (higher titles = more importance)
3) Add Titles using Title Text boxes rather than regular text
boxes
To view the HTML website SEO version :
1. Add "?_escaped_fragment_=" to the end of your websites domain name. Eg. www.mydomain.com/?_escaped_fragment_=
2. Once you are viewing the ?_escaped_fragment_= version, right click to View Source Code.
3. Once you're viewing the source of the SEO version, click CTRL + F, and type in "H1" to search for the H1 headers on your site.
The following is a guide to help you manage the h1 for your HTML website:
Title - H1
Page Title- H2
Heading XL - H3
Heading L - H4
Heading M - H5
Heading S - H6
The rest of the styles are mapped to paragraph tag.
Here are some tips about H1 headers:
If you would like to view your new HTML website exactly as Google and other search engines see it, you cannot simply right click on the live site and select to view the source code - this is how it worked for the Wix Flash websites, but not for the HTML5 sites.
To view the HTML website as Google does, simply add "?_escaped_fragment_=" to the end of your websites domain name. Eg. www.mydomain.com/?_escaped_fragment_=
Once you are viewing the ?_escaped_fragment_= version of your website, you can right click to View Source Code, but this is only if you are interested in viewing the source code. Otherwise, seeing the ?_escaped_fragment_= version of your website is a nice way to see how Google is viewing your website.
If you want to check that the correct H1 has been updated in the source code of your site, view the source of your site and follow the instructions to view the SEO version. Once you're viewing the SEO version, view the source of the page, click CTRL + F, and type in "H1" to search for the H1 headers on your site.