If your team purpose is not a regular topic of conversation, these workshops will be an absolute waste of time. Here are five ways to integrate your purpose into the day to day workings of your team:

• In your weekly meeting, set aside 10 minutes to ask your team questions that explore your purpose, like How did purpose influence your decision? What have you learned from making that decision?
• Have your team update business processes that run counter to your purpose and values. This practice will help your team take ownership of the change process and come up with new ideas to improve your customer's experience.
• When you hire, use your values and purpose to frame up hiring questions. For example, you can ask candidates: What personal values do you hold close? How have you lived the values of other employers? These questions will help you find a candidate who has experience working and living up to values.
• Develop a quarterly awards program to recognize team members who have lived your purpose statement and values.
• Rename your team meeting from the typical 'CS team weekly meeting' to '[team brand]' meeting. This little nudge helps you to reinforce your brand.

Expect conflict, friction and pushback around your purpose statement and values. It's common for team members and other leaders to challenge you and ask why you have your specific Customer Success values system.

To address this help your team to create their purpose stump speech, which articulates what the purpose means to them. This speech will help you pre-emptively reject initiatives that you'd normally face. If it doesn't align with achieving your purpose, give your team and yourself permission to say no.

The workshops are fun and motivating, but they are not enough to drive change. It's on you as the leader to maintain the momentum you create.