This paper is an invitation to overcome a force with such an enormous strength and universality that it has been considered close to a natural law. Such force is known as confirmation bias (2), or our strong tendency as humans to look for the presence of what we expect, to retain a hypothesis we like, or to resist to abandon a cherished belief, usually ignoring or rejecting contradictory evidence (3). In this particular case, the issue is whether we would be able to disentangle health from disease and well-being from unmet needs. Then and only then, it will be possible for us to imagine and notice a myriad possibilities that the relentless medicalization of life has kept hidden from us, for more than a century.