Current Landscape

• Current approaches to financial literacy and financial confidence are not working
• Single mothers and millennials are the population segments struggling the most with finances
• Financial engagement software industry is fragmented with no universal product leader i.e. Wordfor Words, Excel for Numbers, Adobe for Photoshop, ? for Finance

Behaviour

• Confidence comes from engagement and doing
• An increase in financial literacy among women will enhance gender equality
• What gets measured gets done!
• A commitment to financial health is a way of life, just like exercise, eating right and mental health
• Boomer men and women are not optimally engaging in their financial management as a couple and with their children, particularly daughters
• 90% of women at one point in their lives will be solely responsible for their finances

Education

• Financial literacy begins with strength of elementary school math curriculum
• Financial literacy must be taught in high school and university in order to significantly advance national and global literacy rates
• Corporations can play a meaningful role in offering best practice financial literacy programs for employees

Finance Industry

• The financial advisory industry remains male dominated
• Traditional financial brokers are approaching retirement
• Trend is towards hybrid asset management rather than pure robo-advisor. Slower migration to pure play robo-advisors than initially anticipated