Developing a chiropractic website that generates new patients can be quite a task. The more salesmen you call the more frustrated you are likely to become. This guide is here to help you focus in on what really matters when it comes to design. Let's get started:
I can't tell you how many Chiropractic Websites I find that don't have a picture on them. Would you go to see a provider that you can't see. I know that when I'm selecting a dentist I want to see what they look like. I'm not sure why I need to see that, but I will leave the website if I can't see them.
There's something subconscious inside of us that makes us feel more comfortable when we can see the provider we will be working with. It's not a beauty contest, but they need to see you. The website above demonstrates one of the ways we do this at Inception Websites.
Having a clear call to action is a crucial part of your website. It must be very easy to find you phone number and it's even better if there's some kind of offer. Too many chiropractic websites are missing a CTA or their company makes it blend in so much you miss it.
Your potential new patients are only spending a few seconds on each page of your website. If your CTA is hard to see I can promise you're losing new patients. Our full understanding of this topic has set Inception Websites as the leader in the industry.
Social Proof is something that happens on and off your website. You can see in the image on this page that there is evidence of social proof on the website, but this chiropractor also has a large number of Google Reviews. It's not enough today to have a great website design. In order to set yourself ahead you need to have as many online reviews as you can muster.
Put the following steps in place on your website and you'll be
off to the races.
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