Of the five circular economy SCC applications, The City of Guelph and Wellington County (Guelph-Wellington) was selected as a finalist and ultimately was awarded the $10M prize. Guelph-Wellington focused on becoming Canada's first technology-enabled Circular Food Economy, creating a food-secure ecosystem that increases access to affordable, nutritious food by 50%, where waste becomes a resource, to create 50 new circular businesses and collaborations, and increase circular economic revenues by 50%: 50x50x50 by 2025. Their application is profiled below:
Principle | Assessment of Guelph-Wellington's SCC Application |
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Regenerate | The application seeks to create new opportunities and sources of revenue by valuing waste as a resource, and by re-imagining, re-using and revaluing food ecosystem inputs and outputs by maximizing their use, eliminating waste, optimizing economic value and reducing negative environmental impacts. |
Share | The application discusses developing a circular innovation ecosystem that shares information and leverages social innovation and technology to advance new business models and collaborations to tackle food problems. |
Optimize | The creation of baseline asset and behaviour mapping will help decision-makers understand the systems strengths and weakness and identify priorities for the community. The analysis of data will provide insights for public health interventions and a platform for evidence-based decision-making. |
Loop | To help other local businesses buy and sell their own GHG/carbon offsets, Guelph is exploring the potential of developing a digital marketplace powered by blockchain technology to encourage more companies to reduce their carbon footprint by buying offsets generated from food waste. |
Virtualize | Guelph is exploring the potential of developing a secure, open and accessible digital marketplace powered by blockchain technology, to help other local businesses buy and sell their own GHG/carbon offsets. |
Exchange | "Collision" spaces will be established to promote new business collaborations and innovations to solve food system challenges through a technology- enabled platform. |