Every organization or individual has a role to play in creating and maintaining a successful circular economy. Each level of government is an enabler; businesses are drivers and people become users, instead of consumers of products.39 The circular economy offers business leaders and government a clear opportunity for long-term growth that is less dependent on cheap materials and energy, and which can restore and regenerate natural capital.40 It seeks to rebuild financial, manufactured, human, social or natural capital by ensuring enhanced flows of goods and services. Understanding where the most circular value could be optimized will allow for system effectiveness and the reduction of negative externalities such as pollution, dangerous chemicals, health hazards, and scarce resource-hungry systems.41 Educating all stakeholders about what a circular economy is, what it solves for and the various forms it takes, is an important step to advance a successful circular economy.