A REALTOR® 2.0 is foremost a real estate professional committed to professionalism, the standard of excellence and code of ethics embodied by the creed of the National Association of REALTORS® ("Definition of REALTOR®," n.d.). Additionally, a REALTOR® 2.0 forms and consistently interacts with an online community of past clients, prospective clients, industry collaborators (such as cooperative agents, home inspectors, lenders, etc.), local community leaders, neighbors, family and friends (Kiron, 2012, p. 5).

Translation: Any real estate professional that wants and takes actionable steps to use current web/social media technology to rally clients, prospective clients, vendors, family and friends to strategically grow her sales.