In summary, the REALTOR® 2.0 is the real estate professional that wants to maximize the earnings potential available via online consumer interaction. But that interaction does not come haphazardly or automatically. Effective engagement that can influence an agent's level of sales is dependent upon strategies that are purposefully and consistently enacted in the agent's business.

Thus, it is recommended that agents desirous of profitability utilizing Web 2.0 techniques identify the purpose to be accomplished, seek meaningful interaction instead of generic, infrequent approval, do not "set it and forget it", balance creating a sense of client community and share-able content and if necessary, outsource to a social media specialist.