RI communities may not be exposed to public health awareness campaigns to the same degree as urban communities with unlimited access to internet and public information campaigns. The messaging that RI communities receive is often not suited or tailored to their circumstances (e.g. limited access to water, health care and supplies) and considerations to culture, health literacy, and language preferences can present barriers to adoption of public health advice.

Strategies to consider:

• Identify communities where tailored communication strategies are required given the local circumstances.
  • Tailored strategies could include: mail outs, community radio, working with neighbouring communities to obtain necessary information, posters, door-to-door messaging, and community meetings.
  • Tailoring may also include messaging from people who are familiar or trusted (e.g. Inuit elders or Indigenous physicians).
• Develop and communicate campaigns that are specifically tailored to the circumstances of RI communities.