The following is an unedited checkpoint list of conversion optimization recommendations.

Typically we analyze a finished website against this check-list to see where changes can be made to improve conversions.

Our clients have seen success in lifting their conversion rates and revenue after using the recommendations listed in the Comprehensive Conversion Optimization Check-list.

Not every recommendation will apply to your website as we never know which type of website we will be analyzing - ecommerce, brochure, etc. However, the most vital elements of this check-list will apply to every site.

Split testing should always be a part of your conversion optimization strategy. While the following is a list of best practices backed by research of proven success - there are some instances where best practice doesn't win a split test.