Not all visitors are the same, yet most websites present the same marketing message indiscriminately. Make it easier for new and repeat users to make a decision.

Visitor segmentation allows you to speak to your various target markets in uniquely distinct ways so your message can be 100% polarizing to their needs with relevant benefits, testimonials and case studies from people in their industry, etc.

So how do you do this? When people first land on your page, get them to self-select who they are, and what their unique needs are - then present them with the relevant sales page.

You can segment your website on a combination of user behaviors and characteristics.

Here's how remote staffing, Staff.com does visitor segmentation: