Visitors judge your product based on how it looks (perceived value). The reality is, appearance is an indicator of products usability (aesthetic-usability effect).

If visitors see a complicated or cluttered interface, or even just an unattractive interface, they may assume it's not very usable and difficult to learn.

In contrast, if visitors see an attractive and simply interface, they will be a lot more interested in giving it a try.

Correct Example: