One way to push your visitors forward with a purchase - is to make payment a flexible, easier and more attractive process.

Offer your customers merchandise that they can have delivered now and make payment on later.

PayPal now offers a "Bill Me Later" payment option to their services on orders over $99. "Bill Me Later" is a flexible credit line built right into your customer's PayPal account. So there's never a need to take extra steps to use this feature at the time of purchase - there's simply a one time application process where customers apply.

When your customers use this feature they have up to 6 months to pay the balance in full with no interest rate or monthly payments.

You, on the other hand, get your money upfront at the time of purchase.

According to PayPal, the "Bill Me Later" payment option is raising conversions by 20% on average.

Not only is it raising conversions - the payment option seems to be raising order sizes.

A recent study by Orvis showed that the average order size was higher when customers used Bill Me Later. The average credit card order was $150 - while the average Pay Me Later order was $175. And those who used the 90 day same as cash option typically spent $400 on average.

It's also likely that the $99 threshold required to use this payment option is pushing smaller transaction amounts higher to meet the required purchase amount.

Simply add the "Bill Me Later" banner to let visitors know that this option is available.