Assume The Sale (Evaluate)

The power of suggestion can be extremely effective in getting your visitors to take the action you desire.

When a car salesman explains how you'll love how one of the showroom cars drives in the mountains - he is really just shifting focus away from the sale and creating an image in your mind. He's also talking as though you've already agreed to the sale.

When door-to-door salesmen wipe their feet on a prospect's doormat as they answer the door - they are giving visual cues that they are expecting for you to let them in. You'd be surprised how often this tactic works.

And sometimes - people just feel bad leaving an establishment without purchasing something.

By displaying expectations, immediate reactions can be created where a prospect foregoes thinking and just acts.

You can accomplish this by:

Adding a line at the top of the transaction page, that says "Thank you for choosing (Your business name) - then proceed to mention how they will feel and the benefits they will gain after they complete the action.