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Conversion Optimization Checklist for Conversion Uplift

Conversion Optimization Checklist for Conversion Uplift
shared from ConversionLifters

Summary
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Why CRO Is Vital To Your Business
Conversion Lifters Methodology
Core Conversion Principles
The 5 Second Test
Define Value Proposition
Clearly Identify Your Unique Value Proposition (Evaluate)
Make Unique Value Proposition Immediately Visible (Evaluate)
Add A Tagline (Evaluate)
Improve The Tagline (Evaluate)
Add A Headline (Evaluate)
Improve Headline (Evaluate)
Build Trust
Add Live Chat (Evaluate)
Provide Results Or Offer Free Services (Evaluate)
Add A Toll-free Phone Number To The Top Of Every Page (Evaluate)
Add Company Address And Phone Number To Footer (Evaluate)
Secure Sensitive Pages With SSL (Evaluate)
Display Security, Privacy And Business Identification Seals In Footer Quote And Checkout Area (Evaluate)
Display Credit Card Logos (Evaluate)
Display The PayPal Verified Logo (Evaluate)
Add A Unique Company Story On The About Page (Evaluate)
Share Company Values And Culture (Evaluate)
List Key Members And Include A Picture With Personalized Bio (Evaluate)
State Number Of Staff (Evaluate)
Add Image/video Of Company Office (Evaluate)
Talk About Socially Responsible Activities (Evaluate)
Talk About The Charities You Support (Evaluate)
Showcase That You’re A Long-established Company (Evaluate)
Display Logos Of Strategic Partners And Suppliers (Evaluate)
Showcase Membership Of Industry Associations (Evaluate)
Showcase Business Awards (Evaluate)
Showcase Media Mentions (Evaluate)
State Guaranteed Response Time On Contact Forms (Evaluate)
Offer A Strong Guarantee (Evaluate)
Make Guarantee Prominent (Evaluate)
Add Testimonials (Evaluate)
Move Testimonials To More Prominent Locations (Evaluate)
Display Logos Of High Profile Clients (Evaluate)
Mention Specific Numbers (Evaluate)
Add A Facebook Comment Feed (Evaluate)
Add A Customer Review Section (Evaluate)
Display Social Media Follower Count (Evaluate)
Engage On Social Media Daily (Evaluate)
Implement A Referral Program/social Sharing (Evaluate)
Increase Relevance
Speak To Your Target Market (Evaluate)
Keep Copy Customer Focused (Evaluate)
Highlight Benefits Over Features (Evaluate)
Add Visitor Segmentation (Evaluate)
Use The AIDA Formula To Persuade (Evaluate)
Address The Pain Of NOT Buying Your Product/service (Evaluate)
Use Images That Reinforce Copy (Evaluate)
Use Appropriate Image Sizes (Evaluate)
Upsell Merchandise (Evaluate)
Add A Community Section (Evaluate)
Provide Clarity
Keep Copy Free Of Spelling And Grammatical Errors (Evaluate)
Provide A Clear Explanation About Your Product Or Service (Evaluate)
Tell Visitors What To Expect (Evaluate)
Create A Smoother Eye Flow (Evaluate)
Make Links Look Like Links (Evaluate)
Add Or Improve Pricing Table (Evaluate)
Amplify Desire
Update Web Design (Evaluate)
Improve The Presentation Of The Physical Product (Evaluate)
Use Higher Quality Photography (Evaluate)
Add Video To Your Website (Evaluate)
Improve The Quality Of Your Video (Evaluate)
Use Benefit Oriented CTA Button Text (Evaluate)
Add Icons For Each Product Or Service (Evaluate)
Show A Demonstration Of Product/service In Action (Evaluate)
Use Contests And Competitions (Evaluate)
Use Subtle Arrows To Guide Eye Flow (Evaluate)
Add ‘calls To Action’ (Evaluate)
Pump Up The Emotional Connection (Evaluate)
Provide At Least 3 Logical Reasons Why Visitors Should Buy (Evaluate)
Add A Blog (Evaluate)
Keep Blog Updated (Evaluate)
Offer A Monthly Newsletter (Evaluate)
Test Higher Prices To Raise Perceived Value (Evaluate)
Divide Your Product Or Service Into Standard And Premium Versions (Evaluate)
Provide Insight On The Product/service First – Before You Ask Them To Buy (Evaluate)
Offer A Demo (Evaluate)
Offer A Free Consultation (Evaluate)
Offer A Free Webinar (Evaluate)
Offer A Free Trial (Evaluate)
Give Away Something For Free In Exchange For An Action (Evaluate)
Make Payment More Attractive (Evaluate)
First One Free (Evaluate)
Automatic Renewal (Evaluate)
Offer A Payment Plan (Evaluate)
Offer Financing Options (Evaluate)
Eliminate Friction
Remove Elements For Simplicity (Evaluate)
Make Copy Format Scan-able For Optimal Readability (Evaluate)
Break Up Current Copy Into Chunks (Evaluate)
Include A Contact Button In Main Menu (Evaluate)
Prominently Address Service Area (Evaluate)
Improve Page Load Speed (Evaluate – If Under 2s First Test And 1s Second Test Then Omit)
Remove Unnecessary Form Fields (Evaluate)
Address Major Sales Objections (Evaluate)
Remove Distractions From Primary Goal (Evaluate)
Use A Soothing Font For Better Readability (Evaluate)
Link Logo In Header To Home Page (Evaluate)
Add More Payment Options (Evaluate)
Email Submission Reassurance & Address Privacy Concerns (Evaluate)
Address Spam Concerns (Evaluate)
Registration Page Reassurance (Evaluate)
Assume The Sale (Evaluate)
State The Time To Complete CTA (Evaluate)
Group Trust Related Links Together (Evaluate)
Add A FAQ Page (Evaluate)
Use A Visual Hierarchy Of Menu Options (Evaluate)
Add Breadcrumbs For Easier Navigation (Evaluate)
Repeat CTA On Longer Pages (Evaluate)
Make Site More Responsive (Evaluate)
Create A Mobile Optimized Version Of The Site (Evaluate)
Make Calls-to-Action Stand Out (Evaluate)
Add Urgency
Provide A “Last Chance” Offer (Evaluate)
Create A Sense Of Scarcity (Evaluate)
Offer FREE Shipping To Encourage Purchasing (Evaluate)
Upgrade Standard Shipping (Evaluate)
Add Micro-donations At Checkout (Evaluate)
Add An Introductory - First Time Customer - Offer (Evaluate)
Add An “early Bird” Offer (Evaluate)
Use Promotions (Evaluate)
Use Holiday Promotions (Evaluate)
Use Seasonal Promotions (Evaluate)
Show Expected Delivery Date If Customer Orders Now (Evaluate)
Implement A Retargeting Strategy (Evaluate)
Checkout Optimization
Preserve Data If An Error Is Thrown (Evaluate)
Ask For Email Address Early On – To Send Follow-up On Abandoned Carts (Evaluate)
Customer Research
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