Obtaining valuable visitor data and adjusting your website accordingly, will also have a great impact on lifting your conversion rate.

HotJar has bundled multiple tools into one solution to help businesses engage and obtain feedback from their visitors.

HotJar offers a free trial and their bundled package includes:

• Heat Mapping
• Visitor Playback Sessions
• Proactive Live Chat
• Surveys
• User Testing Recruitment
• Funnel & Form Analysis

Use heat mapping technology to visually observe user behavior

Heat mapping is a visual representation showing where your visitors are clicking, where they are not clicking and what they are doing.

Sometimes a heat map will reveal that visitors are actually clicking on a non-clickable area. This gives you the insight and the opportunity to place a clickable link within the area.

Sometimes it reveals that visitors are not clicking in a clickable area. This gives you the insight to remove this area - as it only gets in the way.

Use visitor playback sessions to watch visitor's actions throughout your site.

Visitor playback session allow you to watch all the mouse movements are making throughout your pages.

Conduct a funnel and form analysis

Find out where visitors are dropping out of your funnel and forms.

Engage visitors with proactive live chat

Proactive live chat is effective in starting a conversation with visitors who may be sitting idle but have yet to start a live chat session.

Recruit user testers directly from your site

User testing gives valuable feedback as to the issues visitors are facing while browsing your site.

Jakob Nielsen states that 5 user tests will reveal 85% of your website's usability issues.

Implement surveys to obtain valuable customer feedback

Adding a survey to your website opens up the opportunity to ask your visitors the questions that you wish you could ask if you were face-to-face.

The detailed feedback you obtain from a site survey provides valuable customer insight.

Run A/B split tests to determine highest converting page versions

A/B split testing takes two versions of a page - the control and the test - and tests them against each other, using tracking software, to determine which results in the highest converting version.

There's no way for marketers to know which ideas will work or which version of a page perform best.

It's visitors who determine what they prefer and what will trigger them to act. Conducting split tests is the only way to find out those visitor preferences.

ExactTarget conducted a split test to see which image choice would work best with their visitors and propel them to act.

Visual Website Optimizer offers a free 30 day trial so that marketers can first gauge an impact on conversions.