There's a rule of thumb in the conversion industry that the average web visitor will evaluate a web page for 5 seconds before deciding to either become another Bounce, or engage the page, and move to another step in the funnel.

In order to decide if they will engage with your website, they must first orient themselves to determine if your website is where they want to be. Testing shows that when people first arrive on your business website, the first place their eyes go is the top left of the page. They're NOT reading at this point. What they're actually doing is trying to figure out where they are.

You want it to be crystal clear to your visitors, upon arrival, where they are and what you have to offer. Because, if they bounce in the first 5 seconds nothing else in this report will matter. It's that important.

You can help them quickly ascertain where they are and what you have to offer through your logo, company name, tagline and headlines.

Being so close and involved with your website, it may be difficult for you to conduct a 5 second test yourself. Ask a few people to look at your website for no more than 5 seconds, possibly by conducting user tests, then see if they are able to ascertain what your site is about and what you have to offer.