Creating a focused marketing pitch is more than just changing the words on your sign around or editing the title of your website. Your marketing pitch is what you stand behind as an owner and what directs how you run your business. It should inspire your staff and be celebrated by your customers.
Unfortunately, most marketing pitches employed by restaurants are boring, vague, corporate sounding. Most customers don't know what separates your restaurant apart from your competition, and employees don't have good answer for the question "so what's so special about your restaurant?".
So unless your restaurant has a one-liner that is known and celebrated by customers, motivating to your employees, and spearheads how you run your business, it's time to upgrade your restaurant's marketing pitch.