As you take a look at all of these marketing messaging, you will notice one of two things. Either your messaging will be so well organized that it is repeated practically verbatim, or, you will have a disconnect between your marketing elements and end up with a lot of different marketing messages. It won't be "in sync".

Throughout this guide, we are not only going to improve your marketing pitch, but also make sure that all of your marketing messaging is "in sync". Your marketing pitch is the aggregation of the different ways in which you sell customers on your restaurant.

Having a focused and consistent pitch will help your restaurant stand out and resonate with potential (and existing) customers.