Get started by brainstorming a list of different value propositions that your restaurant offers. Use the following questions, and take a look at the attached document of sample value propositions to get started on the right track.

• Why would customers choose you?
• What are you passionate about?
• What is your restaurant best at?
• What do customers say about you?
• How does your staff describe your restaurant?
• What do you want to be known for?