Another option is to blind test multiple Unique Marketing Pitches on your social platform and website and compare the results. Create different versions of social campaigns or website pages using different value propositions.

Test them out for a few weeks, and see which one does a better job of winning you new business.

While this approach will be more difficult, you get the peace of mind knowing that your new marketing message will actually win you the most business instead of going off of what you think or your customers think to be the case.