Before you even begin thinking about creating your video, you need to make sure you know your audience. And before putting the effort required in to create a crowdfunding campaign (which can take weeks or even months of time), you should do some quick test marketing of the concept: You can easily create a quick landing page and google adwords campaign to help see if your product idea has legs; there's even a Startup Play that can help you with this if you need it; see the test your concept in 7 days play.

Once you've established that you have an idea with legs, it's a good idea to do some competitive research (see what other creators or companies have done in your product space), work on your pitch, and talk to some users. We outline those steps in the tasks below.