For a crowdfunding video, it's likely that you'll be one of the main actors in the film (which if you're a natural ham like Eugene is great; not so great if you hate being in front of a camera like Eli). But you'll also probably want to include some shots of other people using your product (it's great if you can get candid shots of people that are truly enthusiastic). For people that aren't tied directly to your campaign, you'll want to get consent forms (see file attached to this task for a boilerplate consent form).