Once you have all your footage in place, it's time to do some
clean up. Shorten and lengthen shots to the appropriate time; even
if shots are too long by 1/10 of a second people will feel it. Take
out any click or static sounds if you have the proper tools.
Try to edit down your video to a palatable length (under 4
minutes is best, also see Tip). This is a good time to do any color
correction and image adjustment such as brightening dark footage,
correcting white balance (possible with some of the higher end
editing software), or adding some contrast.