When it comes to creating new products, services, business
models and the like or developing existing ones as well as problem
solving, we need to generate ideas and think about possible
solutions. However, we are often getting stuck when trying to come
up with something new and innovative as humans naturally try to
think in a logical way. More creative ways of thinking may help to
generate ideas we would not have conceived when sticking to our
usual thinking patterns. There are hundreds of creative thinking
techniques out there that require a rather lateral way of thinking.
If they are applied in the right manner, they provide efficient
support to problem solving as well as idea generation and
Before delving into the differences between vertical and lateral thinking as well as several creative thinking techniques, let me start with some interesting thoughts on creativity of Isaac Asimov, a well-known American Science Fiction author and professor of biochemistry at the Boston University.