The Biggest Risk Fallacy

Experienced founders tend to priortise fast market response over focusing on their biggest identified risks..

It's good to look for risks, but when your de-risking behaviour gives you tunnel vision, you're in trouble. The thing is, if you knew your biggest risk, it wouldn't be your biggest risk.

That's why kicking things out to market, trying stuff, and learning from feedback quickly is so useful - not in proving or disproving your hypotheses, but in revealing risks you never considered to begin with.