As an educator, I'm inspired by Jacques Pepin, who teaches at the French Culinary Institute.

We don't cook the same way as we did 35 years ago, the cooking times have sped up and the recipes are going to be different, but the techniques are always current. ... At the first level, whether they have talent or not is not important because you haven't got the hands to express that talent.

If you're wondering why the business advice you're getting sounds so great, but doesn't work for you, you might not recognise your own lack of skill. In this case, the only thing that can save you improving your skills, whether it's in customer conversations, tech or design.

Don't confuse using the leading tools, tricks or methods with being good at your craft. You still have to master it for yourself.