The more unknowns you have, the more costly and time-consuming the decision. So good strategic discussions require execution first, because a little execution replaces a lot of unkowns with real information.

Without this information, there's too much to "get right." Ideas leads to deep discussions about guesses and opinions, all the possible ways it could go wrong, and how to plan around all that. Small decisions become bigger and longer. Everything slows down.

Collect information from a bit of execution, and everything changes.

With real results to use as landmarks, strategic discussion stay about opportunity cost, direction, goals, and impact. Facts displace opinions; demonstration displaces rhetoric. There's less to predict and discuss, more to decide. Decisions become easier, more frequent and more correct.