A few quick questions to keep your learning goals tight and actionable.

LEARN OR CONFIRM Is your goal to Learn or Confirm? Collect or analyse? Discover or validate? Ask or try? Observe or experiment?

COURSE-CORRECTION What course-correction will you make afterwards? What aspect of your direction or business model will change?

QUAL OR QUANT Is your learning goal qualitative or quantitative?

CUSTOMER SLICE Is your target group specific enough to register signal over noise? Will you accept it all of the customers you contact don't bite?

LEARN-MEASURE-BUILD What are you trying to learn? What info or data is good enough? What's the fastest way to get it?

BUSINESS MODEL DYNAMIC What 2 or 3 blocks of the Business Model
Canvas are key to this test? Do they make sense together as a system?

RISK COST What are you willing to invest to get this
information? Make it? Fake it? Sell it? Ask them? Watch them? Compare it?