In this first milestone, we outline the most critical element of the branding process: your brand foundation. This is the platform for your entire brand experience and competitive positioning.

The Brand Foundation One-Sheet (TM), located in the first resource in the task below, becomes your guide in making "on-brand" decisions for everything related to your brand, including:

• Identity and Design (logos, color palettes, website design, marketing collateral, etc.)
• Storytelling (marketing messages, positioning statement, slogans, etc.)
• Brand Experience (sales process, customer touch points, employee hiring/retention, etc)
  
• Marketing Campaigns (social media, email marketing, advertising, public relations, etc.)
  
• Content Creation and Copy-writing (blogging, web copy, sales literature, books, video, etc.)