Chapter One:The Easter Egg Principle
In media, an "Easter egg" is an intentional joke, hidden message, or feature in a work such as a computer program, video game, movie, book or crossword. For gamers, knowing which Easter eggs exist in their favourite games is not only fun, it's a badge of honour.
In 2009, an Easter egg appeared
in Halo 3: ODST, a game developed by
Destiny creator Bungie. Inside of the game there was a
sign that read "Destiny Awaits" with a photo of Earth floating
nearby. This in-game clue preceded the release date by five years
and no other details accompanied it at the time.
It wasn't until 2012 that the Easter egg was discovered by Twitter user, and graphic designer at Ubisoft, Ryan Butler. Once Butler found the Easter egg, he Tweeted it to digital artist Vic Deleon, who worked on Halo, which then caught the attention of video game website Kotaku thus pushing the story mainstream.
It wasn't until 2012 that the Easter egg was discovered by Twitter user, and graphic designer at Ubisoft, Ryan Butler. Once Butler found the Easter egg, he Tweeted it to digital artist Vic Deleon, who worked on Halo, which then caught the attention of video game website Kotaku thus pushing the story mainstream.
This was a brilliant move by Bungie.
Bungie gave their most
dedicated customer base a first look at what was to
come.
An Easter egg is never placed into a game for the new or
average video game user. It is placed there for the hard core gamer
who plays video games religiously. The gamer who knows their
favourite games inside and out and who would spot the egg and share
it with their gaming friends. These gamers are usually the video
game production company's biggest group of supporters.