Chapter Four: Leveraging Authority For Social Proof
The next thing that Bungie did in their launch process was create an opportunity to woo individuals who had big voices and large communities. For Bungie and Activison, that meant members of the press, gaming bloggers and the representatives of some of the larger tech-related news blogs. This piece was crucial to the process as it is can be extremely difficult to create ground-breaking impact on your own.
In February of 2013, Bungie and
Activision invited the video game press to tour Bungie's Bellevue,
Washington studio to learn the first solid facts about Destiny. This provided the gaming press the
opportunity to get a look at the game as well as ask questions of
the developers and to be able to present something unique and
interesting to their audiences.
When you invite people
who have authority in and give them what they need to speak on your
behalf, the message is received by more people in such a way that
it reduces the "know, like and trust" timeline and
generates social proof.