For Bungie and Activision, on September 10, 2014, this meant an incredibly successfuland fulfilling launch day to the tune of $500 million US. This impressive sales figure awarded Bungie with the title of "most successful launch for a new video game franchise" in history.

Here are some of the additional accolades and statements that Activision shared in an official press release:

 Destiny players logged more than 100 million hours of online play by the end of the first week

 Destiny grossed more than $325 million worldwide in the first five days

 Highest selling day one digital console release in history

 On track to become Activision's next billion dollar franchise

Needless to say, this was one launch day that did not disappoint.

So, what was it about the Destiny launch formula that worked so well? Well, it was a combination of many things that were well thought out, timed beautifully and delivered impeccably. And this, my dear friends, is where the love story shines through.